VOQA believe that charging your car should be as simple as paying for a cup of coffee, and set about designing the best and most effortless EV charging experience on the market; making destination charging simpler for drivers and businesses alike. Less faff, no complexity. Just pure simplicity.
Born out of a business that specialises in delivering mobile ticketing and payment solutions for transport hubs, VOQA have the in-house experience and expertise to lead the EV Charging sector. Bridging the gap between utility and a refined design aesthetic, they asked Halo to create the strategy and the visual identity, shaping the business for growth.
Powering up strategy
Working closely with the VOQA team to get a deep understanding of the technology, the business and the spread of audience types, their needs and desires (both B2C & B2B), we created a comprehensive view of the business and the brand.
We shaped a progressive brand strategy and engaging narrative, informing every touch point, helping to craft the CX of the business and the mission of the brand. Forming the foundations for growth and future scalability.
Engineered design
An elegant, refined logo, combined with a clean, stylish layout, rich photography and simple, considered iconography creates a brand that’s as premium, and effortless as the product itself. Design never gets in the way. It lights the way.
