Arctic Iced Coffee is the UK’s number 1 independent iced coffee brand. Available in all major retailers, with a loyal consumer base, in a category in growth. Unfortunately, it’s a category unsurprisingly dominated by major national and international players including Costa and Starbucks, who have huge advertising spends and the consumer recall and recognition that comes with global fame.
The campaign does the simple things really well. We went back to black, reflecting the distinctive pack design and giving the product hero status in all creative. Headlines were created to look like snow and ice, reinforcing the product itself, with copy that celebrated ice and coolness in a direct, bold – and sometimes humorous way.