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    • Work

    Crafting identifiable and memorable brands, designed for clarity in a complicated world.

    Our work is the marriage of focused strategic intent and considered, creative translation. From distinctive visual identity to expressive digital experiences, we shape brands to grab attention and capture imagination.

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    revelations

    Insights, perspectives, opinion and analysis.

    Find out more
    Say Do gap header Utopian Society in studio Ghibli style
    Demystifying the Say-Do Gap

    Why people don’t shop sustainably, when all the data suggests they want to.
    Emergent behaviour hero
    Embracing the Chaos of Emergent Behaviour

    What is it? And how can it help?
    Banksy graffiti rat Bristol Agency
    The Art Of Brandalism

    What does 'subvertising' and 'culture jamming' mean for the world of advertising?
    Constraints that bring focus
    How you're recognised

    A little experiment into distinctive brand assets
    Constraints that bring focus
    Constraints that bring focus

    This article was originally published on JP Castlin's excellent enewsletter Strategy in Praxis.
    Explainyourdesigninsight
    If you need to explain your design, I don’t care

    We live in an attention economy. It is no longer about having something to say, but about saying something people are interested in hearing.
    Insights
    Beyond CSR: How philanthropy boosts employee engagement

    Charity work isn’t just something companies should do to tick off their CSR objectives – it can also be a great tool for employee engagement if done in the right way.
    Halo insight 27
    Accepting Impermanence in Brand Development

    Brands are works in progress that we mistakenly think are finished.
    Halo insight 34
    How Over-Confidence Kills Creativity

    Be creative. Embrace imperfection. Reject over-confidence.