“With Batiste beloved by so many consumers and with a strong heritage, it’s about getting the balance right between evolution and revolution. From the beginning Halo have been challenging, without losing sight of what makes Batiste distinctive. Throughout the process they have consistently presented insightful strategic reasoning and impressive creative thinking that has both assured, inspired and surprised us. ”
The packaging evolved over 12mths, with international consumer testing informing creative direction. The results are impressive, clearly invigorating loyalists and encouraging new audiences to seek out the brand. Strategy and design in unison. A brand co-created with it’s audience.
When you’re No.1, you’re every challengers target, eager to take a small slice of your market share. With millions of loyal customers, Batiste is comfortably the category captain, but staying relevant and vital is the key. The leader must continue to lead.