A true original in the world of independent coffee, Origin are one of the most respected (and successful) brands in the UK, known for their exceptional coffee, inventive blends and iconic artwork – by a stable of new and established artists.
Appointed to add depth to the brand and develop a strategy to grow recall and consideration in both B2C and B2B, our research showed us that our audience needed to see behind the manicured design, to the heart of the brand and coffee growers around the world.
With a mix of film – shot on location in El Salvador - and a host of digital experiences across Origin’s site, on social, on pack and POS, it’s a view of the market’s most crafted brand that’s got all the style, but with just the right amount of edge.
