Halo were appointed to help define and refine the NLWA’s brand which, over time, had become diluted and fragmented, with multiple identities and communication strategies creating confusion, whilst reducing recognition and attribution to the brand.
The new brand is streamlined to a single identity with a detailed and rich brand guidance document designed for all internal teams (in the seven boroughs) to utilise with high levels of support – and a wide range of templates and style guides in simple, designer friendly libraries.
A complete digital strategy (including an extensive UX/UI project) enabled the NLWA to take control of their own digital assets, building and developing their site, whilst our content audit and review of engagement, has led to an ongoing programme of content marketing that is much more effective at reaching and educating both residents and businesses.
