Magna is a housing association based in the UK, offering social housing, affordable rent, shared ownership and open market sale to thousands of residents from all walks of life. After a period of significant restructuring and change at the board level, with a renewed focus on growth, Halo were appointed to define and develop a strategic roadmap for the brand, focusing on digital self-serve for residents and a series of sustainable housing developments.
After 12 months of extensive engagement and consultation throughout the organisation - at every level - and with residents, housing partners and contractors, we developed a detailed strategy to support the business growth ambitions and put in place the architecture required for incremental digital transformation.
Our work concluded with a complete design refresh, tone-of-voice implementation and communications platform, building compelling and effective marketing.
