Established in 1995, Housing Solutions own, manages and maintains more than 7,500 properties with Berkshire and Hampshire. Small by national standards, but intrinsic to so many communities in the two counties, serving thousands of residents, making lives better, helping people to find their place, and belong. Wherever they call home.
Halo were initially appointed to help the organisation with an expansion strategy. This quickly developed into a wider strategic project, taking in every touchpoint and valuable brand moment associated with Housing Solutions. An extensive period of discovery and research, engaging across the business and with residents, partners and the public sector, gave us a deep insight into how to shape the brand for the world today and the future ahead.
Alongside strategies for shared ownership and new home developments, community cohesion and outreach programmes, day to day service/ maintenance and end-to-end CX, we embarked on an extensive design rebrand. The result is a brighter, bolder, assured brand aesthetic, coupled with arresting photography and film of Housing Solutions residents, making for an approachable, professional and considered brand experience.
