Hai section 03


Sector Professional Services
Disciplines Strategy, Visual Identity, Digital

Won the Dyson contract for air fleet (global)

Exclusive partner contract with Royal Ascot

Year 1 net profit of over £3million

HAI came to us with an idea. A team of 3 pilots with lofty ambitions. Their company was going to be the most exclusive broker of private aircraft for high net worth individuals and multi-national businesses in the world. They had the professional credentials, the contacts and the relationships; they needed a name, a proposition and an approach to reach a select few with a brand that would resonate and assure.

HAI Air is the result of 6months of research and strategy, design and development. A brand perfectly positioned for its audience, a distinctive offering encapsulated by a sharply refined and luxurious creative expression.

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