Flair is a unique business, fighting to end racial bias and create racial equity, through tech enabled employee engagement.
Racial equity is nuanced; it's extremely challenging to find a tangible solution that will create systemic reform, let alone measure progress against it. But Flair believe that nothing is impossible when you have the right answers to power change.
Flair is the only analytics company in the market focused on racial equity. They show the humanity in the numbers. The people behind the statistics. And the way forward to meaningful change.
Flair are leading the new movement in data-backed action on racial equity.
Our work
Flair have steadily grown over the last few years, bringing onboard a diverse client list including The Premier League and Network Rail. Halo were appointed to help them develop their strategic positioning and visual identity at a time when DE&I has become a hot topic, often miss-represented by famous global consultancies.
After a deep dive into the market, competitor set and business performance, plus a significant period of internal engagement, we wrote a detailed strategy, redefined the proposition, positioning and creative approach.
The vivid and bold design mirrors the attitude and ambition of the business, propelled by a strategy that puts them at the heart of the DE&I movement, with racial equity as a driver for organisational, and ultimately, societal change.
