Flair

Flair focus on racial equity, which is unique in the market. But being unique is not enough. Racial Equity has been woven into wider DE&I strategies by large consultancies who also lead the debate through their elevated status. Nebulous DE&I strategies often fail because of a lack of focus and direction. We realised that we had to get into the DE&I conversation. Positioning Flair as a leading, measurable solution in this space, supercharging DE&I initiatives and helping businesses make positive change by listening, understanding and advising.

The strategy and subsequent rebrand pins Flair at the centre of the DE&I map. A mixture of modern tech with a pragmatic activist attitude.