During the first few weeks of global lockdown, as COVID swept through a world turned upside down, we were asked to help Bankuet - a national Food Bank charity - define and develop their strategy, to establish supply chains with food retailers and fund raise essential donations from the British public.
Working with the New York based strategy icon, Mark Pollard we developed a compelling proposition - ‘Never Go Hungry’ - and shaped a platform for communication, focusing on building relationships with supermarket retail to create national supply of essential products and communication platforms for raising much needed, ongoing donations.
Strategy informs creative execution. Working alongside Bankuet’s team of volunteers we refined the visual identity, creating distinctive design assets and a suite of illustrations, helping the charity to take control of their ongoing communications and connecting Bankuet to major retail brands.
We are proud to support such a vital charity in these chaotic times. Helping them to ensure nobody ever goes hungry.
