Halo were appointed to strategically reposition and redevelop a modern, relevant consumer facing brand for the heritage brewery, telling the Wickwar story to a new generation.
Found nestled in the tiny Cotswold village that lends the Brewery its name, Wickwar is a quintessentially English scene. Rolling farmland and ancient forests frame the landscape, lining the edges of the natural bowl that holds the village at its centre. The bowl was created by a meteor 32million years ago. A fact that becomes central to our story.
After a period of deep discovery and research we defined the strategic brand proposition of ‘Tall Tales from the Tall
Glass’. Because the best stories are told over a pint. The tallest ones after a couple. For Wickwar’s flagship ale ‘Falling Star’, we went back to the meteor story, and wondered aloud whether star dust in the watertable made the beer taste so good? A stretch maybe? But facts shouldn’t get in the way of a good story.
Teamed with a crisp, clean design, and hand-crafted type to deliver our messages, Wickwar is a lesson in visual restraint, letting the words tell the tallest of tales.
The result is a modernist brand telling the stories and myths of olde England. To its biggest audience ever.
