Turtle Bay is the No.1 Caribbean themed restaurant chain in the UK. You’ll find their distinctive dose of sunshine on high streets across the country, famed for their rum cocktails, delicious jerk and of course, their renowned goat curry.
Our job was simple: renew and refine the brand, developing in line with the business strategy and look for growth by attracting new audiences whilst retaining and delighting the current Turtle Bay guests.
The new strategic proposition and direct messaging underlined the authentic approach to Caribbean food and culture, with a focus on delivering a frictionless digital experience (made even more vital by the Covid pandemic and the pressures experienced by the hospitality industry).
The new website outperformed all expectations from launch and continues to drive the business in all areas of the country. The new design execution spanned all platforms, from social to in store, advertising to experiential, creating a refreshing and authentic visual experience to compliment a brand famed for spreading only good vibes.
