Brand Evolution & Digital Experience
Expressing the Caribbean good vibes
We found inspiration in ‘make-do’ Caribbean beach shack culture. Raw designs, eclectic hand drawn typography, bold splashes of vivid pastels. Success means being able to let go and play – taking a casual approach with a serious eye for detail - that makes every design feel like it’s rolled out straight from the beach.
Energising the digital experience
Extensive audience research and testing gave us a UX packed full of - and driven by - insights that led to a seamless and effortless digital journey. Teamed with the bright and joyful design, the site is a true reflection of the Turtle Bay brand and restaurant experience.