Tregulland & Co. have redefined luxury, your way, with their boutique estate of bespoke designed, individually appointed self catering homes across Cornwall.
This isn’t self catering in the guise of a dialled up Air BnB, this is stepping into a special space. The most stylish, glamorous domestic experience of your life.
Halo partnered with Tregulland & Co to bring their effortless, premium experience into digital. Shaping the brand for a mobile first audience in a smart phone world. Without sacrificing the charm, contemporary aesthetic or personality of the brand at the altar of the RGB, pixel perfection gods.
Experience is everything
Extensive audience research and testing, combined with reams of analytical data helped us to craft a set of on point audience profiles and well rounded personas to lean towards. Without ever losing sight of what makes Tregullund a unique brand, and speaking its truth.
Armed with bullet proof UX we iterated design for the web experience, bringing personality and style to a logical and effortless online experience.
Mobile up, the site is designed for seamless exploration and booking from the palm of your hand. Giving a sense of the brand and the meaning of luxury at every stage.
A visual feast
Photography and dynamic film are at the heart of the brand refresh. Sensitive framing with an abundance of natural light makes every shot feel lived in, authentic and real. There’s no need for overly stylised treatments, when the style of the properties are the real treat. They can speak well enough for themselves.
The same restraint is found in the finely crafted typography and graphical touches, bringing together form and function in a heady mix of contemporary fashion and boutique hospitality.
As a project that’s garnered huge praise from across the industry and even a Web Excellence award, it just goes to show that you can be all style and all substance.
