Transform Drug Policy Foundation is a charity that promotes public health, human rights and social justice through drug policy reform. With a vision for a world where drug policy promotes health, protects the vulnerable and puts safety first. By educating global Governments on effective drug policy Transform develop and promote viable alternatives to prohibition, providing a voice for those directly affected by policy failures and supporting policymakers in achieving positive, lasting change.
Halo have been a proud partner of Transform for more than 15years, working across a broad strategic and creative remit to support their mission. Our latest work however, is arguably the most important and high profile to date.
Creating concept packaging for stimulants – such as Cocaine and MDMA - in a regulated market, to support Transform’s latest book ‘How to Regulate Stimulants: A Practical Guide’ was an opportunity to show practical application of the effect of policy change. Our simple designs pass current – tough - regulatory requirements, and brought to life the books central theme in a way that would reach out beyond the confines of Government think tanks and into the mainstream.
The coverage generated was extensive, with our images finding themselves on the front pages of The Guardian and mainstream news outlets, Vice, The Face and a host of international news media and online platforms. Millions of people, for the first time, saw an alternative to prohibition in a tangible, realistic way.
Creating a new digital home for the brand has been an ongoing, collaborative process, moving Transform forward, streamlining their content, developing UX/UI to make exploring the brand’s vast resources easier, and creating a platform for public engagement.
The site is now simpler to navigate, with thoughtful and intuitive ways to search and present big subjects in easy-to-consume formats. Halo also developed an emergent digital eco-system strategy for the brand, helping them to maximise a multi-platform approach to reaching new audiences.
