A major signing for the Distiller Records label, The Romana Flowers blend electronica and layered instrumentation to create glacial pop music. The sweeping epicness of U2 twinned with the quiet artistry of Warp records.
For their new album and singles we were asked to reinvent the bands look, to mirror the punk edge and disco glitz of the sound. But branding an artist isn’t like working with a brand. The music biz is fast moving but the consumption is personal. The broadcast is intimate and idiosyncratic. Any design strategy must start with the people behind the sonics, using aesthetics to express a human connection with fans across the world.
We created a new logo type and distinctive graphic style, mixing media and print effects for delicious vinyl and impactful streaming covers. The result perfectly bridges the gap between analogue and digital.
A personal brand in the truest sense.
