Breaking through the clutter

With a range of colourful keep cups, aluminium water bottles, food storage and kitchen accessories, Smidge are a challenger brand focused on sustainability and practicality. In an increasingly saturated category it’s a tough place for brands to stand out. Heavily commoditised, consumers aren’t looking for brand leadership in the space. Although Chill’s are a dominant force, they’re an outlier, rather than a leader. We needed to find a way to help Smidge grab some attention.

Smidge section 02
Smidge section 19
Smidge section 03
Smidge section 08
Smidge section 18
Smidge section 09
Smidge section 12
Smidge section 14