Rowan Dartington are a progressive wealth management business & leading brand in the St. James’s Place portfolio. With an international footprint, Rowan Dartington are highly regarded as one of the most advanced & instinctive players in a famously competitive industry.
We developed the brand positioning strategy & narrative platform with a detailed architecture and strategic global plan for B2B & B2C communications. This became the foundation for an extensive visual rebrand, including identity, complete art direction & graphic language alongside messaging hierarchy & tone-of-voice.
The refined, clean graphic style is punctuated with striking art direction; beautiful photography, shot with a ‘top down’ birds-eye view. In this way we see landscapes and scenery from a new perspective, reflecting a core investment proposition of the brand, at the same time as bringing a sense of the dramatic to all brand touchpoints, both print and digital.
Shaping the brand from the foundations up, this project proves that wealth management doesn’t have to present itself as safe, boring or uptight. The world around us is all the pallet we need to colour a brand with vibrancy.
