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Oh So Yum!

Rebrand for The Apprentice 2022 Winner
Lickable logo

You know when you get that sugary hit across the tongue? That burst of flavour that tastes like happiness? In its most literal sense, that’s what the logo conveys. It’s playful and fun, hand drawn and crafted. A professional mark that doesn’t take itself too seriously.

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Bringing yum! to the front door

If you can’t get to an Oh So Yum! dessert parlour, well, getting some sweet treats sent straight to your door will deliver just as much joy. And when they arrive, they’ll arrive in sustainable style; wrapped in patterned greaseproof paper, protected by a brightly coloured cardboard box. Bringing a smile to your doorstep every time.

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