Sector Retail
Disciplines Strategy, Visual Identity, Advertising

direct brand search


increase in site traffic


uplift to £13 million sales

Straight from the Halo vaults, a campaign that put Lovehoney on the map & helped propel them into the #1 slot, eventually outselling Ann Summers 3-1 in sex toys.

The campaign was designed to ruffle some feathers, with a TVC purpose-built to run pre-watershed, with OOH & press featuring on priority sites & in mainstream magazines & newprint respectively. All to meet the brief ‘get us talked about’.

The strategy to achieve mainstream ad placement led to expansive news TV & press coverage across the UK, Europe & America on CNN.

A PR coup that got people talking about - & most importantly buying - sex toys. What a buzz.

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