Low key advertising for a headline grabbing campaign

A couple kissing. A married, heterosexual couple kissing. It seems tame today, but when it ran in 2012 it changed everything. A campaign for sex toys that ran before the watershed on mainstream TV & across OOH & press. It got people talking about sex toys - & sex lives - openly, from the Mail on Sunday to the church on Sunday. ‘Live a Sexier Life’ was a quiet trailblazer.

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Product led advertising - another first

Within 12 months of launch, we began our first product led creative in mainstream female interest magazines & across key TVchannel partners. Impossible a year before.

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