Straight from the Halo vaults, a campaign that put Lovehoney on the map & helped propel them into the #1 slot, eventually outselling Ann Summers 3-1 in sex toys.
The campaign was designed to ruffle some feathers, with a TVC purpose-built to run pre-watershed, with OOH & press featuring on priority sites & in mainstream magazines & newprint respectively. All to meet the brief ‘get us talked about’.
The strategy to achieve mainstream ad placement led to expansive news TV & press coverage across the UK, Europe & America on CNN.
A PR coup that got people talking about - & most importantly buying - sex toys. What a buzz.
