Halo is a studio of Scifi aficionados. And we can categorically tell you, it’s rare to meet a business straight out of the pages of a William Gibson or Neal Stephenson novel. Yes, Meta fancies itself as the real world embodiment of Snow Crash (not necessarily a good thing Mr Zuckerberg), but if you know your Ian M Banks from Philip K Dick, you’d see that the smart money is on Input Output Group.Input Output Group (IOG) Is at the vanguard of blockchain research and engineering. Founded in 2015 by Web3 visionary, Charles Hoskinson, co-founder of Ethereum, IOG is committed to advancing the next generation of blockchain innovation, focused on scalability, security and real-world adoption. They’re building the future. Halo helped them draw their Flux Capacitor.
A future facing brand
On the outside IOG poses a formidable challenge for a creative studio. It’s a complex offer: a category that’s hard to define, myriad global audiences, ever evolving markets, and technology that lives at the bleeding edge. Throw into the mix some of the boldest and most revolutionary work of the last ten years; like Cardano, the first blockchain rooted in peer-reviewed science, or Midnight, a fourth generation blockchain built on programmable privacy, and you’ve got a knotty strategic positioning and creative problem to unpick, right back to the golden thread.
Luckily, IOG is a business grounded in a singular, deeply felt ideology: Technology should serve people, not the other way around.
It means celebrating IOG’s vision for technology and innovation, whilst meticulously hand-crafting the brand. Bringing humanity into every creative moment.
Fibonacci take the wheel
Working with teams across the US and UK, we immersed ourselves in IOG, shaping a strategic and creative vision that encapsulated the business and its purpose. The ‘Cascading Disruption’ brand platform became a North Star, lighting the way towards an aesthetic solution that explores the complexities of technology engineering, combined with a meaningful connection to the natural world, our planet and people.
The Fibonacci Spiral became a tenet of our development process; an expression of the combined laws of nature and mathematics, the codex of life. You can find it celebrated in both overt and subtle ideas across the IOG brand, from art direction to motion execution, design layouts and typographics.
Alongside harnessing AI across the global project, to shape a workflow and realisation model that perfectly complimented and helped align teams all over the world, we also went back to core disciplines, including crafting a brand font that brings personality and intention to every headline, every word.
Made for the future
The final design system is unmistakable. A heady mix of the futuristic and natural world. Of visionary ideas grounded in pragmatism. Of boundless creativity and sharp focus. Flexible, innovative and reassuringly human - made by computers - IOG is one of Halo Studio’s most challenging and rewarding projects to date.
When you’re a brand building what’s next, you need a studio willing to ask the same question. We’re proud to say that’s Halo.
