Day Out With The Kids is the leading platform for finding family adventure, whatever the weather, wherever you are in the country. With a strong base of 17 million users, Halo were appointed to reimagine the brand, shaping its proposition, and developing the digital experience to ignite growth and expand market share in the UK.
Dynamic branding
The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.
User-centric platform
With a focus on mobile-up, Halo developed an intuitive search and discover approach that seamlessly connects families to exciting days out and adventures of every shape and size, prioritising location and relevance. Clear sign-posting navigation and advanced filtering return timely and personalised results.
We also developed a detailed – and ambitious - content strategy to help grow a loyal community of influencers and contributors, creating greater value for every user engagement.
