{"title":"Strategy, Branding & Digital Experience","client":"Day Out With The Kids","columns":[{"body":"

Day Out With The Kids is the leading platform for finding family adventure, whatever the weather, wherever you are in the country. With a strong base of 17million users, Halo were appointed to reimagine the brand, shaping it’s proposition, developing the digital experience to ignite growth and expand market share in the UK.

Dynamic branding

The dynamic visual identity allows for multiple marques to be experienced alongside strong and consistent typography. The logo is always as fresh and relevant as the site search results. Vibrant pastel tones give an approachable, friendly feel without loss of impact and the accompanying art direction is family focused. Creating a brand with fun, connection and togetherness at its core.

"},{"body":"

User-centric platform

With a focus on mobile-up, Halo developed an intuitive search and discover approach that seamlessly connects families to exciting days out and adventures of every shape and size, prioritising location and relevance. Clear sign-posting navigation and advanced filtering return timely and personalised results.

We also developed a detailed – and ambitious - content strategy to help grow a loyal community of influencers and contributors, creating greater value for every user engagement.

"}],"statistics":"

26million Users Increase of 9million users since rebrand
Sales Conversion Introduction of digital ticketing technology
Community Building Creation of contributor & influencer network