Cranswick PLC is one of the largest food producers in the UK. Born from Yorkshire farming stock in 1975, today they remain truly farm to fork, with animal welfare and sustainability at the core of their approach. British agriculture defines their history and informs their future, but it’s a dedication to producing the highest quality – artisanal rooted products – and making them accessible and affordable to all, that really sets them apart
In fact, from gourmet sausages to exceptional olives, the tastiest bacon to fresh pasta, Cranswick feed the nation. You’ll find their products, both brand and own label, on every supermarket shelf – and dining table - across the country. And know that every product is made with care, pride and passion.
We are proud to say that we’ve been Cranswick’s lead retained agency for 10 years. Working in close partnership to deliver category and retailer strategy, branding and design, advertising and digital. Across every part of the business, we’re there in support.
It’s so much more than a client/agency relationship. Friendships and bonds that go beyond work make this a true partnership. A relationship based on trust, respect and huge slices of creativity.
We can’t possibly fit a decade of work into one case study so, we’ve chosen some choice cuts to give you a taster for what is an extensive body of work, for a significant business we’re delighted to partner with.