Part of EDF group, Capula are integral to the UK’s energy infrastructure as a specialist systems integrator, specialising in industrial asset performance, energy production and distribution. Too much of a mouthful? Capula keep the nation’s lights on.
Capula has a heritage that stretches back over 50 years. But the brand was not reflective of where the company is today – or where it’s going. They were struggling to modernise without losing touch with their engineering roots, and found conveying their contemporary technology offering difficult, at a time where new players, including Microsoft and Accenture, are fighting for market share, hoping to leverage their strength in Information Technology (IT) in the burgeoning Operational Technology (OT) market.
Over 12months we worked alongside multiple teams across the business and EDF group to establish a comprehensive strategy, positioning the brand as an expert bridge between OT and IT – the space where data from industrial assets is sent to – and accessed – from the cloud. We helped the sales teams gain deeper, meaningful engagement with new insight driven techniques and addressed every facet of how the brand communicates.
The visual identity and complete rebrand is the aesthetic realisation of a business and brand strategy a year in the making. It signifies the ambition of a heritage brand, to not only compete, but lead the future of industry.