Part of EDF group, Capula are integral to the UK’s energy infrastructure as a specialist systems integrator, specialising in industrial asset performance, energy production and distribution. Too much of a mouthful? Capula keep the nation’s lights on.
Spearheading The Industrial Internet of Things (IIOT) and the digital revolution known as Industry 4.0, Capula harnesses and integrates the technologies to bring industry into the modern age of Artificial Intelligence, Virtual Engineering and Net Zero. From The National Grid to Sellafield Nuclear Power, Capula streamlines energy performance where it matters most. They are answering the questions posed by the UK Government’s ‘Green Revolution’ and are at the vanguard of sustainable power production in Britain.
The Project
Capula has a heritage that stretches back over 50 years. But the brand was not reflective of where the company is today – or where it’s going. They were struggling to modernise without losing touch with their engineering roots and found conveying their contemporary technology offering difficult, at a time where new players, including Microsoft and Accenture, are fighting for market share, hoping to leverage their strength in Information n (IT) in the burgeoning Operational Technology (OT) market.
They needed acuity of the proposition. They needed a brand shaped for the digital first landscape. They needed relevance and cut through.
The Work
Over 12 months we worked alongside multiple teams across the business and EDF group to establish a comprehensive strategy, positioning the brand as an expert bridge between OT and IT – the space where data from industrial assets is sent to – and accessed – from the cloud. We helped the sales teams gain deeper, meaningful engagement with new insight driven techniques and addressed every facet of how the brand communicates.
The visual identity and complete rebrand is the aesthetic realisation of a business and brand strategy a year in the making. It signifies the ambition of a heritage brand, to not only compete but lead the future of industry.
