capula-header.jpg

Capula

Global Rebrand
Capula section 02
Capula section 03
Capula section 04
Energise Change

Part of EDF group, Capula are integral to the UK’s energy infrastructure as a specialist systems integrator, specialising in industrial asset performance, energy production and distribution. Too much of a mouthful? Capula keep the nation’s lights on

Capula section 05
Capula section 06
Capula section 07
Future thinking

Capula has a heritage that stretches back over 50 years. But the brand was not reflective of where the company is today – or where it’s going. They were struggling to modernise without losing touch with their engineering roots, and found conveying their contemporary technology offering difficult, at a time where new players, including Microsoft and Accenture, are fighting for market share, hoping to leverage their strength in Information Technology (IT) in the burgeoning Operational Technology (OT) market.

Capula section 08
Capula section 11
Capula section 12
Capula section 13
Capula section 14
Capula section 15
Power up

Over 12months we worked alongside multiple teams across the business and EDF group to establish a comprehensive strategy, positioning the brand as an expert bridge between OT and IT – the space where data from industrial assets is sent to – and accessed – from the cloud. We helped the sales teams gain deeper, meaningful engagement with new insight driven techniques and addressed every facet of how the brand communicates.

Capula section 22
Capula section 21
Capula section 23
Capula section 20
Capula section 18
Capula section 19