Butcombe Brewing Co.
Strategy, Visual Identity & Packaging Rebrand
They called the winter of ‘78 ‘the winter of discontent’. Widespread strikes across the public sector brought the country to a standstill as workers fought for their rights. To mark this tumultuous period of British history, we’ve created a beer for the people.
1978 saw the release of Space Invaders, the arcade game that changed the world with its iconic game play and design. Today, it remains a totem for a generation, taking us back to a simpler time, where saving the universe came in 8-bit and a handful of small change could last you the night. To celebrate this game-changer, we’ve created a beer that’s a classic in its own right.