{"title":"Global Packaging Design for Multiple Brands","client":"Authentic Food Company","columns":[{"body":"

Authentic Food Co. is the name behind some of the biggest world food brands in the supermarket freezer and chiller. From Blue Dragon to Patak’s, Bella Italia to Iceland Takeaway, the business has been bringing authentic flavours to the dining tables of the UK for decades. As their agency partner for over 5 years we’ve developed winning strategies for retail - for established, household names and new challengers – and launched new branded and own label products that drive growth and market share for the business.

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We are more than just their longstanding brand and packaging agency. We work with their sales and accounts teams to grow existing retail relationships and secure opportunities for new product listings and trials. A true brand first service.

Strategically led. Creatively driven.

As partners, our role is to look for, and develop new opportunities to grow the Authentic Food Co. business. This might be through branded collaborations like Giraffe, new retail offers like Iceland Takeaway or securing category or line extensions with existing high performers, such as Patak’s. From bright ideas to brighter packaging, we’re together for the whole journey.

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Market leading takeaway proposition for Iceland
Giraffe: Retail, Product and Pack Design & Proposition
New range of Bella Italia ready meals
Extensive packaging development for Blue Dragon and Patak’s frozen meals range