Trojan Condoms


UK Brand Positioning Strategy

An all American hero, Trojan is the category leader in the states, but if it’s going to make a dent in Durex’s domination of the UK market it needs to think – and act – smart.

Starting with product range, distribution and pricing before moving into positioning and brand proposition, our strategic work was significant in achieving listings across all major high street retail targets and laid the foundations for coherent, compelling and creative brand promotion.

We can’t show the strategic work here, but if you’d like to know more, get in touch.