Category Strategy & Consumer Trends & Insights

The future of the primal category, increasingly disrupted by meat alternative and plant based challengers, poses an interesting question for retail.

Likewise the opportunity for plant based products and brands has never been better. How trends start, where they lead and how demand is increased and met have been questions we’ve been answering for Tesco, alongside their primary category partner Cranswick plc for close to 10 years, and remains an emergent strategy, reflecting the market.

Running food safaris with buyers to immerse them in new trends, or taking a step into the future of built and virtual retail environments, we’ve delivered strategic insights that have far reaching commercial impact.

We never make our client’s strategies public, but if you’d like a private conversation, let’s arrange a meeting.