Smidge had an amazing range of products, but came to Halo for help positioning their brand. They left with a proposition that captured the brand, but also a new pricing strategy that was informed by their audience.
In working with Smidge on their brand proposition, it became clear that their pricing strategy could do with our help. We worked with them to find out how their products were priced, by asking their target audience. A simple survey, followed by some work using the Van Westendorp pricing model, gave us some ideal pricing ranges for each of their products.
What happened next? Find out by getting in touch with us.