During our time working with Malvern College, we identified that there were various sub-brands that weren’t being handled intelligently. We undertook a diagnosis of each of their sub-brands, and made our recommendations as to how we can best bring them to a better relationship with both the master brand and each other.
Our work uncovered the brands that needed to be very closely aligned with the master brand, all the way down to those that don’t need to be aligned with the master brand at all. We gave advice on which sub brands could be merged, which should be promoted, and which should be removed entirely. Each sub brand now has a role and responsibility, so they are much more focused and ready for the future.