M&S Food


Category Strategies & CX

In partnership with Bakkavor, M&S has been at the vanguard of convenience food for decades. But as the way we shop continues to evolve, it’s vital for retailers to embrace new ideas and think strategically about their role in people’s lives (and how to serve customers better).

Halo worked with M&S and Bakkavor on a long term strategic project focused on transforming the physical retail environment, modernising and broadening their convenience food offer across all major categories and harnessing technology for enhanced CX (in and out of store). The result is a roadmap for the future and an ambitious strategy for sustainable growth.

Understandably, we can’t make this work public, but we can talk in private. Let’s set up a meeting.