![Halo insight 20](https://halo2021.s3-eu-west-1.amazonaws.com/Halo-insight-20_2024-05-23-145625_dfjv.jpg)
To TikTok, or not to TikTok?
That is the burning question: should marketers aim to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown (to middle-aged Marketing Managers) space – here’s Halo’s guide.
![](https://halo2021.s3-eu-west-1.amazonaws.com/Shouldyoubeontiktok.jpeg)
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