To TikTok, or not to TikTok?

That is the burning question: should marketers aim to understand how to work around user expectations and learn from the brands that have entered this new and largely unknown (to middle-aged Marketing Managers) space – here’s Halo’s guide.

Related insights

Say Do gap header Utopian Society in studio Ghibli style

Demystifying the Say-Do Gap

Why people don’t shop sustainably, when all the data suggests they want to.

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How You're Recognised

A little experiment into distinctive brand assets.

Constraints that bring focus

This article was originally published on JP Castlin's excellent enewsletter Strategy in Praxis.

If You Need To Explain Your Design, I Don’t Care

We live in an attention economy, so say something worth hearing.

How Over-Confidence Kills Creativity

Be creative. Embrace imperfection. Reject over-confidence.