Unveiling Marketing’s New Definition Of Consumers Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
To TikTok, or not to TikTok? Should marketers aim to understand how to work around user expectations?
The ‘artificial’ eye of the artist We’ve opened the Pandora’s box, reality will never be the same again.
Addicted to Pitching? Time to get clean I’ll go first. My name is Nick and I’m addicted to creative pitching.
How Points of Parity Benefit Brands In the UK in recent years there has been an emergence of a number of challenger bank brands.
Brands and The Changing Art of Persuasion Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
Why Brand Change Triggers Emotional Reactions Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.
The Myth Of The More Socially Conscious Millennials 73% of millennials are willing to spend more on a product if it comes from a sustainable brand
Boaty McBoatface – A lesson in co-creation Earlier this year the Natural Environment Research Council launched a poll to name their Royal Research Ship.
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