Strengthening digital experiences, physically Making the first physical experience of the brand into a sensory experience stregthens the connection with the customer.
Halo In Conversation with – Patrick Hanlon (part two) We speak to Patrick about whether it can work equally well for individuals who are looking to clarify their ‘personal brand’.
Halo In Conversation with – Patrick Hanlon (part one) Brand has become an invaluable asset to business, but at times it can be even more valuable to its audience.
E-Commerce: From Transaction To Experience Online shopping is generally a solitary activity – more about the purchase result than the experience. But is that all about to change?
Halo In Conversation with – Marty Neumeier (part two) Our conversation with Marty continues on how professionals might get better educated on brand.
Halo In Conversation with – Marty Neumeier (part one) We chat with a global leader in brand, on the need for professionals to get better educated on it.
Unveiling Marketing’s New Definition Of Consumers Post-modern individuals are on a never-ending identity quest; a quest to define the meaning of their lives.
To TikTok, or not to TikTok? Should marketers aim to understand how to work around user expectations?
The ‘artificial’ eye of the artist We’ve opened the Pandora’s box, reality will never be the same again.
Addicted to Pitching? Time to get clean I’ll go first. My name is Nick and I’m addicted to creative pitching.
How Points of Parity Benefit Brands In the UK in recent years there has been an emergence of a number of challenger bank brands.
Brands and The Changing Art of Persuasion Persuasion is not the most fashionable of brand P-words right now – that honor goes to Purpose.
Why Brand Change Triggers Emotional Reactions Brand is used to appeal to peoples’ emotions, by creating meaning that has a value to someone.