The Genesis Of Desired Brands In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.
The Definition Of A Product Remains Elusive We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?
How Obsession With Uniqueness Threatens Brands We all believe that our brand and business is unique, that no-one else could possibly do what we do, that we are the one and only. But is an obsession with uniqueness necessarily true, or even helpful for our business and brand?
Strategic Thinking Is Convergent And Divergent It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created using William Burroughs ‘Cut Up Method’.
Brands Are Not Stories It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created using William Burroughs ‘Cut Up Method’.
Do you mean brand, brand, or brand? ‘Brand’ is a term that’s used liberally in the marketing and creative worlds – but are we entirely clear on what we mean by it?
Are Brand Positions Fixed Or Flexible? It is increasingly accepted that a brand is not only the elements such as the logo, website, product, etc, but is also the values, beliefs, mission, purpose, behavior, principles.
Halo | B Corp - redefining our definition of success We want to be on the right side of history and we know that Halo has a responsibility to the people and the planet.
Halo In Conversation with – Alex Baranowski Sound can be the secret weapon of a brand – the barely acknowledged way of shaping perception of a brand in the mind of a person – so we spoke to an expert.
Halo In Conversation with – Nicholas Ind (part two) Following on from the idea of a more emergent approach, we discuss what this means in reality for brand leaders.
Halo In Conversation with – Nicholas Ind (part one) Brand is about meaning and identity, but what happens when the audience don’t believe that the actions of the business really reflect what they say the brand means?
Halo In Conversation with – Brian Cannon (part two) The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
Halo In Conversation with – Brian Cannon (part one) The 1990s in the UK was a time when music and culture really came crashing to the fore. There really was no better time to be a teenager.
Strengthening digital experiences, physically Making the first physical experience of the brand into a sensory experience stregthens the connection with the customer.
Halo In Conversation with – Patrick Hanlon (part two) We speak to Patrick about whether it can work equally well for individuals who are looking to clarify their ‘personal brand’.
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