Our Thoughts

OUR THOUGHTS

Strategy isn’t simply a means to a creative end. It informs how a business performs, how it reaches its audience and outperforms its competitors.

Here we share ideas that inspire us, shape our thinking and inform our work in strategy, creativity and technology.

Insights

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How you're recognised A little experiment into distinctive brand assets

Your Brand: The Space In-Between Your brand is shaped by the relationships formed in that space in-between business and people, and importantly between people themselves.

Halo celebrate their 18th birthday Nick Ellis takes a look back, and shares some advice for indie agencies everywhere.

Werkhouse weekend A weekend workshop that introduces young creatives, students or career changers (18-30 year olds) to the creative industry.

6 Brand Strategy Models For Focus And Structure Models and frameworks seem to be either loved or loathed by strategists, but the use of a good one can create much needed focus at a critical point in a project.

Creating A Niche Famous Brand Get your business known by your target audience.

If you need to explain your design, I don’t care We live in an attention economy. It is no longer about having something to say, but about saying something people are interested in hearing.

Beyond CSR: How philanthropy boosts employee engagement Charity work isn’t just something companies should do to tick off their CSR objectives – it can also be a great tool for employee engagement if done in the right way.

The Art Of Brandalism What does 'subvertising' and 'culture jamming' mean for the world of advertising?

How Over-Confidence Kills Creativity Be creative. Embrace imperfection. Reject over-confidence.

Without Shared Meaning There Is No Brand Imagine for one minute – you are the owner of a business. You have created a product, but you know you need to be more than just a business selling a product.

The Genesis Of Desired Brands In an interview with Sir Jonathan Ive, Apple’s former Chief Design Officer, he mentioned that Apple didn’t do consumer focus groups, market research, etc.

The Definition Of A Product Remains Elusive We might argue as to the merits of the 4Ps of marketing, but do we even agree on what the Ps stand for?

How Obsession With Uniqueness Threatens Brands We all believe that our brand and business is unique, that no-one else could possibly do what we do, that we are the one and only. But is an obsession with uniqueness necessarily true, or even helpful for our business and brand?

Strategic Thinking Is Convergent And Divergent It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created using William Burroughs ‘Cut Up Method’.

Brands Are Not Stories It has become popular to talk about brand in terms of a story. Let’s be as clear as possible with this, a brand is not a story. If it is then it’s created using William Burroughs ‘Cut Up Method’.

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