Section 01
Section 02
Planning to be different

The strategy and creative execution is knowingly derived from superheroes, myths and fantasy, the character of Shepton, god of cider, has become a beacon for the brand; an engaging frontman putting some fun back into the category and bringing some much needed originality in a market awash with generic positioning based on either festivals or artisanal craft. Mallets takes a resolutely braver approach.

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Mallets - Section 07
"From the original strategy to the most creative execution I have ever worked on, the campaign was both wildly different and effective. Halo have been essential in building this brand and helping us to achieve nationwide listings, on-trade sales and sponsorship of Europe's largest music festival."
Emmy Webster, Marketing Manager
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