Private Equity is often a conservative environment for brands to live. This is absolutely true for FPE so, our work needed to be sensitive, not just to the need to stand out, but also to fit in. It’s about striking a balance. Or walking a tightrope. Getting it ‘just right’ is a process of iteration and open, honest dialogue.
The new brand gets it right. Refined, contemporary typography, teamed with a dynamic mark that brings a playful, creative edge to the simple, clean lines of the FPE aesthetic.
A mix of abstract, creative images and warm people photography brings a sense of movement and modernity with a human warmth that sets a considered brand tone.
Detailed UX and site mapping resulted in an uncluttered, straight forward website design that’s high on function and puts information first. Investing in second stage growth demands meticulous, detail driven expertise. Like FPE themselves, our effortless digital experience gets straight to the point. And puts people first.
We also created a launch film for the brand to share online and across social channels. Completed by an extensive deck template, FPE have everything they need to get on with the important work of helping software businesses thrive.